What the fair-value zone is and how we read it

Why a range, not a single number

A company's value is not a natural constant that can be measured to the cent. Every estimate depends on assumptions: how much the company will grow, what a reasonable required return is, how sustainable today's margins are. Move an assumption by one percentage point and the "exact" number shifts.

That is why every stock page shows not a target price but a **fair-value zone**: the range within which the estimate remains reasonable when the key assumption moves up or down. A single number suggests false precision; a range honestly shows how sensitive the estimate is.

How the zone is built

In short (the full description, with all rules and acknowledged mistakes, is on the Methodology page):

  1. Several methods, one by one. For each company we compute every method that makes sense: discounted cash flow (DCF — the present value of the future cash the business generates), a comparison with market prices of similar companies, a justified price-to-book ratio, and for holdings the sum of the parts (SOTP).
  2. An anchor by company type. The methods are not averaged. Depending on what kind of company it is — an industrial with announced growth, a cyclical, a bank, a holding — one method is the anchor (the most appropriate for that type) and the others serve as a check. A bank, for example, is not valued on EBITDA, because for a bank debt is not a financing cost but the raw material of the business.
  3. Zone = anchor ± sensitivity. We move the anchor estimate's key assumption (most often the required return by ±1 percentage point) and get the lower and upper edge.
  4. A check against the market. When our zone deviates strongly from the market price, we always run the reverse computation too: what assumptions the market price would imply. If those assumptions are unrealistic, we write why; if they are possible, we write that as well.

What "above" or "below" the zone means

On the market overviews, each stock carries a gap — the position of the last price versus the zone, e.g. "+19% above" or "−23% below".

It is important to understand what that is and what it is not:

The gap is an invitation to ask "why is the difference this large?", not an answer to "what should I do?". We never answer the second question — that is a regulatory obligation (an informational service is not an investment adviser), but also our conviction: the conclusion belongs to the reader.

How to verify every number of ours

Every stock page has a section "How this estimate was made" with parameters, limitations and a history of changes, and every data point carries a source (the report and the page it was taken from). If something says "assumption", it means the number could not be measured or calibrated from public data — and it is flagged deliberately, so you know how much confidence the estimate deserves.

When a data point does not exist or cannot be computed honestly, we write n/a (not applicable or not available) — never zero and never an invented value.